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 Thursday: October 19, 2006 |
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| Registration will be located on the B Level at the San Jose Fairmont Hotel |
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You can pick your badge holders, official show program and make changes/additions to your badge during this time.
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| Creating a Cruise Marketing Plan |
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Tom Cogan, MCC, CTC
Director of Training, Cruise Lines International Association, (CLIA)
Successful businesses know a marketing plan is an absolute essential. This course will show you how all the pieces fit into the marketing puzzle. This seminar identifies the essential components in a successful yet simple marketing plan and how to apply them.
This module is valued at 15 CLIA Certification Credits. |
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| Niche Cruise Marketing Alliance (NCMA) Educational Program |
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Larry Dessler, Executive Director, Niche Cruise Marketing Alliance (NCMA)
Agents will learn about the opportunities of selling unique niche cruise products, how to identify the market and a prospect for this commission rich product. Agents will also receive tips into marketing and promotion and receive a briefing on the unique experiences provided by niche cruise products. At the end of the program, agents will receive their certification as a Niche Cruise Specialist, over $600 in bonus commission certificates, a listing on the NCMA web site, subscriptions to the Niche Cruise Specialist newsletter which features information on new products and a special fam and bonus commission information.
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| Friday: October 20, 2006 |
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| Registration will be located in the Almaden Concourse next to Exhibit Hall 3 on the Exhibit Level at the San Jose Convention Center |
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You can pick your badge holders, official show program and make changes/additions to your badge during this time.
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Accredited Programming Presented by
The Travel Institute and CLIA |
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| Selling to Special Interests - Niche Markets |
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John Bateman, Regional Trainer, Cruise Lines International Association, (CLIA)
Most of us know how to sell to that mass-market client, but what about customers with highly specialized interests? Is there a place in cruising for them? In this interactive seminar you'll learn dozens of strategies to help you reach and satisfy niche clients. You'll see how both mainstream and specialized cruise products can satisfy their needs. And you'll explore the profile of six common niche client types and precisely what they want from a vacation travel experience.
This module is valued at 15 CLIA Certification Credits.
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Get Engaged! Do you have what it takes to
be a Honeymoon Specialist! |
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The honeymoon never ends when you are a Honeymoon Specialist. Join The Travel Institute for this 1 1/2 hour seminar based on The Institute's new Honeymoons and Destination Weddings Specialist program. Walk away with tips and strategies that will help you to effectively tap into this very lucrative and stable market. Join us as we explore the various types of honeymooners, honeymoon travel trends, honeymoon destinations, and strategies for success.
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The Ultimate Quest: Finding & Getting the
Most out of a Host Agency |
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Moderated by James Shillinglaw, CTC, Editor-In-Chief, The Performance Media Group
Panelists include:
Scott Koepf CTC, MCC, Vice President of Sales, Nexion
Andi McClure-Mysza, Business Development, Montrose Travel
Bill Alverson, CEO, Joystar Travel
Van Anderson, Co-President, America's Vacation Center/American Express (AVC)
This panel of experts will discuss the criteria for selecting a host agency that will most exactly suit your needs. Then, how to derive the most
benefits from the host agency you've chosen, and how to maintain and expand on that relationship.
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| Reception to Conception |
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Moderated by:
Thom Curtin, Publisher, Bridal Guide Magazine
Panelists include:
Frank Marini, President, Contiki Holidays
Natalie John, Founder, Dreamy Weddings
Gordon Tolbert, National Sales Manager, Karisma Resorts
How travel agents can make real money on the burgeoning honeymoon/romance market, which today represents 2 billion dollars in potential commissions.
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| Learn to Earn Huge Commissions Specializing in Selling Honeymoons in Tahiti and Fiji |
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Presented by:
Gary Murphy, President, Brendan Worldwide Vacations
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| A Home Based Primer: Maximizing Your Supplier Relationships |
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Moderated by:
Gary M. Fee, Founder & President, Outside Sales Support Network (OSSN)
Panelists include:
Bob Pieri, Manager Of National Accounts, Travel Impressions
Jeff Drew, Sr. VP Sales, Oceania Cruises
Barbara Wanzo, Senior Executive, Travel Agency Products, Trisept Solutions (VAX)
Liz Badras, CCRA Hotel Program, Manager Member Services
Blue-Ribbon Vendor Panelists will discuss how they support the Home Based Travel Agents and how they will best benefit their bottom line. Timely topics will include: Training, Marketing, Co-op assistance, Booking venues, ID Code acceptance, Local DSM assistance, Fam and Inspection programs, over-rides and commission payments.
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| Destination Weddings: Walk the Aisle with Commi$$ion Bli$$ |
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Moderated by:
Mike Daly, President, Creative Solutions Inc.(CSI)
Panelists include:
Quentin L. (Bud) Carmichael, Jr., Founder & President, Destination Wedding Travel
Eric Muth, Regional Sales Manager, Kona Village Resort
Gregory Shervington, District Sales Manager, Jamaica Board of Tourism
This accelerating specialty for travel agents and their clients has everything that's required to sell, sell and sell! The audience that populates this market is motivated and developed by positive aftershocks, great word-of-mouth, 42 million visiting friends and relatives and newlyweds with families that want to join the honeymoon trip. The more the merrier, and the more bookings!
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| Knowledge Is Power for At-Home Agents |
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Presented by Scott Whitley
Brought to you by Agent@Home
If you are an at-home agent or thinking about taking your business home, please join us for an interactive and educational seminar that will present you with the knowledge you need for your business to grow and succeed. Learn how to better market yourself and your business in order to boost sales and increase productivity. Gain useful sales tips and learn what resources are at your fingertips to keep you current on industry events and product information. This is a seminar you don't want to miss!
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| 55 Fun Filled Minutes of Money Making Ideas |
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Moderated by:
John Dalton, Travel Industry Consultant
If you are in this business to make money, then you can't afford to miss this seminar. You will be sitting on the edge of your seat as John Dalton provides sales and marketing ideas from individual agencies and suppliers that you can use to earn much more money. He will provide a step by step approach that will show you how to find new clients. He will also discuss how pricing is not so important when selling travel. When he presents logic and skills you will know why price is overrated when it comes to losing bookings. Fun, ideas, and money are here for the taking!
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| The Secrets of Selling and Marketing Tours and Cruises: Innovative approaches to getting your customers to buy more top leisure products |
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Moderated by:
James Shillinglaw, CTC, Editor-In-Chief, The Performance Media Group
Panelists include:
Marc Kazlauskas, President, Insight Vacations U.S.A.
Terri Burke, MCC, CTC, Vice President, Business Development, Norwegian Cruise Line
John Diulus, Assoc Vice President of Channel Strategy, Royal Caribbean Cruise Line
Jim Baer, VP National Account Sales, Princess Cruises and Cunard Line
Ron Letterman, Chairman, Classic Vacations
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| The Celebrity Treatment |
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Presented by:
TC Phelps, Regional Account Trainer, Celebrity Cruises |
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| Saturday: October 21, 2006 |
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| Registration will be located in the Almaden Concourse next to Exhibit Hall 3 on the Exhibit Level at the San Jose Convention Center |
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You can pick your badge holders, official show program and make changes/additions to your badge during this time.
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Meal Function - Sponsored Event |
| 7:30 AM - 8:30 AM |
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| Breakfast - How to capture the youth and baby boomer markets. |
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Sponsored by
Insight Vacations, Contiki Holidays and Uniworld Grand River
Presented by
Join Marc Kazlauskas, President of Insight Vacations
Frank Marini, President of Contiki Holidays
Tom Russell, Senior Vice President of Sales and Marketing for Uniworld
During breakfast they will present marketing ideas and strategies you can easily use to capture this large market segment.
Full Conference Attendees Only
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